Let AI fill in the blanks
Mass cold outbound the old fashioned way was more like ineffective spam—one templated pitch can’t be relevant for everyone. za-zu lets you add AI variables to fill in the most important blanks for every recipient, so every email is genuinely worth replying to.
Say the right thing to each person.
Write if-then conditional statements that can adapt to the information that AI research provides. For example, “if a company has raised in the past 3 months, congratulate them on the raise.”
Learn from every send.
Study the performance of each variant in each phase of your campaigns, then adapt based on what’s working. With za-zu, cold emailing feels more like a science—and less like throwing darts in the dark.